A fleet of five fully branded Toyota Prius hit the streets of both Brisbane and Sydney in March to offer consumers a free ride – and a whirlwind tour of New Zealand! Friendly Kiwi drivers talked about holidaying in their homeland and riders could watch a variety of video documentaries to get a customised taste of New Zealand.

MINI CHALLENGE – This huge international hit came to Australia in March 2008. PLAY worked closely with MINI to create the whole MINI CHALLENGE experience, including the VIP launch event as well as the full-on circuit environment for teams, VIPs and the public.