It’s almost Christmas time and PLAY is brimming with festive spirit. What better way to bring that to life we thought, than with play doh! Take a look at some of the ‘behind the scenes’ footage.
Have a merry, merry time and we’ll see you in 2010!
While a consumer trend forecast is no crystal ball, we have to admit that contemplating what 2010 may hold does create a certain kind of excitement. Big ideas inspire bigger ideas, enter Trendwatching.com. They’ve just released their “10 crucial consumer trends for 2010” report and we thought you’d fancy a bit of a preview. Here’s a few that caught our attention:
1. Business as unusual
Companies are going to need to get increasingly creative to move with—and stay one step ahead of—today’s diverse, networked, chaotic society. And be transparent. Oh, and collaborative. One more thing: greed is out; generosity is in.
2. (F)Luxury
Luxury, and what it means to a number of diverse market segments, will remain in flux. Will luxury be all about time? About eating organic? About personalized everything? All of the above? Only one way to find out…
3. Maturialism
Mature materialism is predicted to be on the way for 2010. With consumers having access to pretty much everything in the universe (thanks to the Internet), their expectations of brands are significantly higher than if they only had access to print media and a couple of boring old TV channels.
4. Mass mingling
In contrast to what naysayers of the online world have to say, real, living, breathing interaction is actually on the increase. Social media and mobile communications are fueling more get-togethers, more minglings and more live connections than ever before. Your social calendar could be very full in 2010…
5. Eco-easy
The eco stakes will be higher next year. Words like “sustainability” have been bandied around for quite a while now, but in 2010 there’ll be no room for complacency. This is where the “easy” comes in. Corporations, companies and businesses will have to take their eco-ness to new levels of accountability, and give consumers no other option than to step up. Easy, because there’s only one choice to make: eco of the highest integrity. For example, UK sandwich chain Pret a Manger decided to stop selling tuna sandwiches after the Earth Day 2009 release of “End of the Line”, a documentary exposing over fishing. (Sandwich decisions at Pret just got a whole lot easier.)
Some of these forecasts might help you with your own ideas for 2010… some might not. What’s good about them is that they get you thinking about possibilities. 2010 is full of potential waiting to be realised. Go get ‘em!
Want the full list? Go to trendwatching.com/briefing/