Brand Society is a new book, written by Martin Kornberger, co-founder and Director of Research at PLAY between 2003 and 2008. The book provides a fascinating account of how brands influence the lives of people and the organisations they work in. According to Martin brands are are much exploited, but little explored. In Brand Society, Martin seeks to rectify this ratio.

We’re really excited about Brand Society for a few reasons, not least because it’s great to see our PLAY friends creating such inspired work. Brands reach almost every aspect of our lives, so deepening our understanding of these dynamics can go a long way to making these relationships more meaningful.

What are others saying about Brand Society?

“This book provides fascinating insight in the tremendous value of well managed brand transformation programs. It leaves no stone unturned and covers in a very balanced way the diversity of both the internal cultural aspects and the external brand community building. Great food for innovative brand thinking and for concrete brand activation!”

Ruud Polet, Global Brand Marketing Manager, ING

For more information click here

This week has been a big week at PLAY! As we said farewell to Anais and Caroline our two French interns who return home, we also welcomed two new members to the team: Lisa Kanani who has joined as a Senior Project Manager and Vivian Nguyen who steps into the role of Project Co-ordinator. To top this off, on Thursday we also celebrated Laura’s birthday with lunch at a winery in good old Surry Hills. As Caroline says, joyeux anniversaire Laura

We’re really excited to announce that PLAY has been shortlisted for the Experiential Agency of the Year Award for 2010! All will be revealed at the award ceremony on the 25 February. Fingers crossed!

On the 16th of February, Johannes Weissenbaeck will reveal a few of his tricks of the trade in a Networx hosted evening, entitled “Strategising Outside The Box”. If you’re searching for some inspiration, come down and join us. Warning: creative sparks will fly!

When: 16 February 2010 at 6pm
Where: City View Room, World Square Pub

To book tickets click here