This story begins in March 2009. It was at this time that three separate ‘Jesus sightings’ occurred across separate European cities…yes, that’s correct, on three separate occasions people believed they had seen Jesus! Religious, agnostic or atheist, these claims are fascinating and naturally attracted a great deal of commotion.

In the midst of this pure madness, Kit-Kat recognised that this unusual trend was actually an opportunity to leverage their famous ‘Have a break’ strap line. So…using a fake email address and identity, they sent an email to the two largest Dutch news sites, claiming that, after taking a bite from a Kit-Kat chunky someone had yet another ‘Jesus sighting’.

Several news sites picked up on the story immediately and within four days ‘Jesus Kit-Kat’ was on more than 100,000 websites with an abundance of comments such as ‘Have a break, have a Jesus Kit-Kat,’ ‘Even JC needs a break’ and ‘Jesus spotted in a Kit Kat Bar…gimme a break.’ This campaign is a great case study to illustrate the power of digital viral campaigns; Kit-Kat received an inordinate amount of free-publicity with virtually zero cost per contact. Furthermore, not only did they get the Kit-Kat name on everyone’s lips, they even had people adapting their strap-line unprompted. Gimme a break!

This morning Johannes caused more than a stir at at the Wordstorm breakfast. The discussion was, “Experiential- why all the hype?”… We’d love to hear your take on it, what do you think?

That’s right! On Tuesday 30 March, PLAY on behalf of Tourism Victoria set a new world record with 263 simultaneous massages. ‘Massage en Masse’ was strategically developed to position Daylesford as Australia’s spa and well being capital.

Guinness Book of Records adjudicator Mr Chris Sheedy said the event was an historic moment for Daylesford with abundant enthusiasm from local spa and massage therapists. “I’ve seen a whole lot of wonderful events around the world, but during the past decade I have never seen such a beautiful record attempt,” Mr Sheedy said. Overall we broke the record by 96. The previous record for the largest ever simultaneous massage was 167 people, set in 2009 in Washington D.C, USA.

So if you’re in need of some pampering, drop us a line. We know just the place.