Tourism Victoria asked PLAY to help them increase awareness about the Yarra Valley and High Country regions of Victoria that are still open for business, despite the bushfires. The launch of the PR campaign “Nourish to Flourish” took place at Icebergs on Wednesday the 13th June. It was a delectable event, attended by The Hon. Tim Holding, Minister for Tourism and Major Events in Victoria, and gained widespread print media attention. The regions were promoted through the local produce used in delicious signature dishes prepared by head chefs from Kingsley’s, Otto, Manta and Gazebo. Mmmm.